“Perfect” is easy to pronounce.

Relaunch of an award-winning Industrial Design Brand. Logic wanted to reintroduce its Industrial Design brand. The strength of its engineering disciplines had hurt the industrial design group’s ability to pursue consumer work. The solution was simple. Re-launch Polivka Logan, an award winning industrial design brand, with a 50-year history, capitalizing on its difficult-to-pronounce name and rich heritage. The brand launch involved a new identity, advertising, a new site, as well market specific collateral.